Where did all the people go? aka WTF?

One of our web sites was getting more visitors every day since it’s launch. It was well optimized and nearly 90% visitors came from Google. Than one day everyrhing stopped. No warnings, no spams, no blocks, just stopped. We sweeped everything, did more optimizing, removed some content, followed few tips, and we were on our way. Visitors started comming back. This lasted only for a few days, when we were brought back down. Again, no fault actions, no bad content, nothing. I wish Scooby Doo can help us sort out this mistery.

KEYWORDS (Ključne reči) – Riječi koje se koriste pri pretraživanju.

KEYWORD DENSITY (Frekvencija pojavljivanja ključnih reči) – Ovaj termin se u osnovi odnosi na procenat ključnih reči sa stranice Web sajta koji je indeksiran od strane pretraživača. U tekstovima na temu optimizacije sajta prema zahtevima pretraživača (SEO) frekvencija pojavljivanja ključnih reči (Keyword Density) se češće odnosi na frekvenciju ponavljanja bitnih ključnih reči na jednoj stranici.

SERP (Search Engine Result Page) – Stranica pretraživača sa rezultatima pretraživanja. Cilj je pozicionirati sajt na prvoj stranici rezultata pretraživanja, po mogućnosti što više pri vrhu rezultata pretraživanja. Statistike pokazuju da preko 90 odsto korisnika pretraživača ne idu dalje od prve stranice pretraživanja.

OSR (Organic Search Results) – Organski ili prirodni rezultati pretraživanja. Rezultati pretraživanja na stranici (SERP) koji se tu nalaze kao direktan rezultat pretraživanja baze podataka pretraživača. Ovaj termin se definiše iz razloga razgraničenja sa plaćenim rezultatima pretraživanja.

PSR (Payed Search Results) – Plaćeni rezultati pretraživanja. Sponzorisani rezultati pretraživanja, koji se povlače iz posebne baze podataka oglašivača koji žele da ostvare kvalitetnije pozicioniranje na pretraživaču za određene ključne reči.

SEO (Search Engine Optimization) – Optimizacija sajta prema zahtevima pretraživača. Deo strategija marketinga putem pretraživača koji se odnosi na tehnike prilagođavanja samog sajta zahtevima pretraživača sa aspekta kvalitetnog pozicioniranja sajta u prirodnim rezultatima pretraživanja, za određene ključne reči.

LINK POPULARITY (Kvalitet linkovanja na drugim sajtovima) – Ovaj termin predstavlja kvantitativnu i kvalitativnu meru sajtova koji linkuju posmatrani sajt.

PAY PER CLICK (Plaćanje oglašavanja po kliku) – Jedna od osnovnih karakteristika kontekstualnog advertajzinga jeste omogućavanje plaćanja oglašivača po efektima oglašavanja, tj. plaćanje po ostvarenom kliku na reklamu.

CONTEXTUAL ADVERTISING (Keyword Advertising) – Tehnike ostvarivanja vidljivosti Web sajta (povećanje broja posetilaca sajta) zakupom ciljanih ključnih reči i oglašavanjem na Web stranicama koje su u kontekstu tih zakupljenih ključnih reči. Pretraživači putem posebnog programa određuju koju će reklamu pustiti na određenoj stranici, u zavisnosti od frekvencije pojavljivanja ključnih reči (Keyword Density) posmatrane stranice.

Zahvaljujem se kolegi Dragan Varagiću, koji sudjeluje u raspravama na  www.elitesecurity.org forumu, za ovako iscrpna objašnjenja o SEO-u i pojmovima vezanim uz njih.  SEO je nešto što sam i ja sam upoznao pred nekih par mjeseci i od onda ne radim ništa drugo osim što čitam na tu temu. Svaki puta kada nađem neku knjižicu od stotinjak stranica me zagolica u trbuhu i adrenalin me tjera da je što prije krenem čitati.

by: James Saunders
Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google?

Web Content (Mass + Keywords) + Links = SEO

Image Text or Javascript?

Question: Navigation is based on images, again if these are images of text?

Answer: Search engines obtain links very considerable and only read text. they like to match the topic of the target page to the text in the link that pointed to the page. Avoid Javascript.

What to do: Use text only navigation. the text and containing elements can by styles with CSS to set up them look like images, give a background image, or at least rearrange them look a little fancier. The optional is to ensure that there is some text based navigation elsewhere on the page.

Gains: Search engines will be able to match the topic of the target page with the reputation (link text). A higher relevancy is better. Ensuring there is text on the page will also help the visually impaired who use text only browsers in conjunction with braile output devices or text to speach software.

Links, and Link Relevancy

Question: You want lots of links to your website?

Answer: Although links may be great for visitors and search engine spiders, the true appraise of the link may not be fully clear to you. Visitors are unlikely to click on irrelevant links and search engines hate them. Reciprocal links (you link to me, and I’ll link to you) can be of use when associated, but carry less weight in the search engines than one way inbound links.

what to do: Avoid link farms (pages of links, for the sake of links), treat reciprocal link requests with anticipation and stay associated.

Gains: Spending time and thought on your link profile will ensure natural growth of links. Search engines hate anything that looks artificial, or anything that could be interpreted as ‘Search engine Trick’.

Duplicate Content

Question: A webmaster copies content from another website, or sets up numerous sites which are identical, or very similar. Does this mechanism works?

Answer: search engines apply echo content filters to the search results. Although the idea of increasing the market share is a bona fide idea, thousand similar sites is not the way to go about doing it. Efforts put into the secondary sites will be forfeited.

what to do: endorse all of the pages on each of your sites are unique. Querying a search engine for an exact match of long strings of text will show you if the content is bring up elsewhere. If a webmaster does have facsimile pages and wishes to avoid any penalties or filters, the webmaster must choose one page to have the other identical pages redirect to. Redirects are covered later. You may also use random RSS Feeds that are mixed before show up on each page. The RSS have the ability that are always have fresh content but only if you mix 3 or more RSS feeds you will get a unique result and not what all the other sites have that are using the same RSS feeds.

Gains: Your efforts are not wasted, time and money can be saved. Always Fresh content from the RSS Feeds.

Numerous Sites

Question: Following on from identical content, there are numerous sites. A single webmaster has a certain number closely themed sites, all inter-linked and hosted on the same IP address.

Answer: This is seen as search engine Frame-up, the linking structure and numerous sites just isn’t natural. Penalties can apply.

what to do: Such site structures can work if set out properly. this means that each site must reside on it’s own IP address where, at least, the C class is different. IP address are covered later.

Gains: Increased market share, effectively linked and spiderable sites, no penalties applied.

Unfriendly URLs

Question: The URL (web address) of some of your sites pages look like domain dot com/product.php?id=2346&category=665&sid=f29a3483270cc10b3783706916216e3a

Answer: Search engine spiders are getting better and following and indexing these form of, but not all of them. The spiders are scared of getting caught in an endless loop of identical pages with 1000s of different URLs. they are also off putting to your site visitors who could surely remember mydomain dot com/products/cars/boostvalves.

what to do: Use Search Engine Friendly URLs. If you are running the Apache webserver on Linux enabled server use mod_rewrite to translate the URLs into something nicer.

Gains: Higher chance of being indexed by more of the search engines, keywords in your URL, higher chance of being clicked on in the SERPs.

Redirects

There are two main redirects, based on the HTTP specification

301 – moved permanenty

302 – moved temporarily

You should use 301 redirects where ever possible. this can be done in your server side scripting, eg

Code: php

header(“HTTP/1.1 301 Found”);

header(“Location: w w w newdomain dot com/”);

redirects can also be set up in your .htaccess file, if you run the Apache web server

IP addresses (C class)

IP addresses are the numerical addresses of computers connected tot he internet. For ease of reading they are broken down into four parts, each called an octet as they contain 8 bits of data when written in binary form. An example my be 62.85.68.114. in this case the C class is 68 (and everything up to it), so if you have a few sites hosted on this IP they would all have identical IP addresses. If each had a single IP address that started 62.85.68. then they all share the same C-class IP address. As the allocation of IP addresses within a server involvement is usually configured so that each server has it’s own C-class; this means that a search engine knows hat all sites on the same C-class IP address are all located on the same server.

Your competitors might not be standing still; neither should you.
About The Author

James Saunders is the owner of TrafficBoosterPro, the SEO software which makes Unique Content pages Quickly and Easily! Software that bring massive Traffic from RSS Feeds in AutoPilot, now in it’s 2nd revision at http://TrafficBoosterPro.com.

If you’re new to Internet marketing, the many acronyms and abbreviations often used in discussions on the subject can be confusing. To help you get up to speed quickly, here are the meanings of the most important:

ASCII - American Standard Code for Information Interchange
A universally recognized set of digital codes that represent each of the letters, punctuation marks, and other symbols you can type on your computer. What people usually mean by “plain text.”

B2B – Business to Business
Refers to trade between businesses rather than between businesses and consumers

B2C – Business to Consumer
Refers to businesses selling products or services to end-user consumers.

CGI – Common Gateway Interface
A way web servers pass information to and from application programs (to process forms for example). CGI programs or “scripts” can be written in several programming languages, including C, C++, Java and Perl.

CPA – Cost Per Action
Cost to an advertiser for each visitor that takes a specific action in response to an ad, such as subscribing to an ezine, requesting a free trial, or making a purchase. Also used to describe advertising employing this model.

CPC – Cost Per Click
Cost to an advertiser for each click on a promotional link by a site visitor or newsletter reader. Also used to describe advertising employing this model.

CPL – Cost Per Lead
Advertising expenditure required to obtain each new sales lead.

CPM – Cost Per Thousand
The amount charged per thousand impressions (showings) of an ad (“M” is the Roman numeral for 1000). Whilst websites sell ad impressions in blocks of 1000, with newsletters the number of subscribers determines the final price. Also used to describe advertising employing this model.

CPS – Cost Per Sale
Advertising expenditure divided by sales generated to determine the cost to make each sale; or the commission payable for each sale generated by an affiliate.

CR – Conversion Rate/ Ratio
The percentage of respondents to an ad, or readers of a sales message that complete the action desired (usually making a purchase, but can also be subscribing to a newsletter, for example).

CRM – Customer Relationship Management
Improving interaction with customers through better understanding, with the aim of increasing customer satisfaction and loyalty (thus increasing profits).

CSS – Cascading Style Sheets
Used to globally define how elements in a Web page are displayed instead of relying on HTML code in the page. Makes designs more flexible and reduces HTML file sizes.

CTR – Click-Through Rate/ Ratio
The percentage of website visitors or newsletter readers who click on a particular link. Used to measure response to ads or sales messages.

FAQ – Frequently Asked Questions
Often used as the title of a page on websites that answers commonly asked questions about a product or service.

FFA – Free-For-All Links
Web pages that allow anyone to add a link back to their own website, usually in exchange for accepting promotional messages from the FFA page owner.

PFI – Pay For Inclusion
Paying to have web pages included in a search engine’s database and regularly updated.

PPA – Pay-Per-Action
Affiliate commissions where a set amount is paid for generating a specific action, such as taking a free trial or subscribing to an ezine. PPL, PPC and PPS are usually considered as PPA.

PPI – Pay Per Impression
Where an advertiser pays for each display (impression) of their advertisement (usually a banner).

PPL – Pay-Per-Lead
Where a commission is paid for each sales lead generated by an affiliate. A “lead” is usually defined as somebody who signs up for a free trial, or requests further information, etc.

PPC – Pay Per Click
Ad sales or affiliate commissions where a set amount is paid for each click on a promotional link by a consumer.

PPCSE – Pay Per Click Search Engine
A search engine where the results are composed of advertisers who pay a fee for each click on their listing. Using a bidding system, the advertiser willing to pay the most is ranked highest.

PPS – Pay-Per-Sale
Where a commission is paid for each sale generated by an affiliate. The commission is usually a percentage of the sale, although sometimes it’s a fixed amount.

ROI - Return on investment
How much profit is made after advertising and other costs have been subtracted. A measure of how successful a marketing campaign is in terms of the returns on money spent.

RON – Run Of Network
Where ads (usually CPM banners) are shown (rotated) across the pages of the entire network of sites owned by a company, or controlled by a particular advertising network. Cheaper than only having the ad appear on selected sites.

ROS – Run Of Site
Where ads are rotated across the pages of a single site. Cheaper than only having the ad appear on selected pages.

SE – Search Engine
A searchable database of pages on the Web. Different from an Index (like Yahoo) in that pages are not reviewed by a human editor before inclusion.

SEM – Search Engine Marketing
Similar to SEO (below), and sometimes used to emphasize that generating quality targeted traffic is of greater importance than simply obtaining high rankings. Can also include PPCSEs and other search engine advertising.

SEO – Search Engine Optimization
The process of optimizing web pages to achieve high rankings in the search results of a search engine, in order to attract more visitors.

SEP – Search Engine Positioning
Getting your page listed on the search engine results page. Similar to SEO.

SERP – Search Engine Results Page
The page of listings displayed upon completion of a search at a search engine.

SSI – Server Side Include
A way for a web server to include variable values and information from an external source into a web page as it is requested by the browser. Uses include automatic display of data like the Last Modified date of the page, or storing common page elements in their own files, enabling site-wide updates by modifying a single file.

USP – Unique Selling Proposition
The reason why somebody should buy from you and not your competition. The unique benefits that your products or services offer consumers. What it is that makes you special, different.

I suggest you print this article out and keep it somewhere handy. Refer to it whenever you’re not quite sure what something stands for, and before you know it you’ll be an old hand!

Online since 1998, Azam Corry Helps Newbies Develop a Winning
Web Marketing Strategy with Great Free Guides, Tools and Resources.
Also Discover Resale Rights eBooks & Resell Kits That Make Money Fast!

SEO – Search Engine Optimization, my favorite term.  Webmaster does SEO in order to achieve better ranking in search engines result page (SERP). Why would anyone want to do that? Well obvious, how often did you search for anything on the internet? Did you go to a search engine, and clicked on the first three results to see if you found what you have been looking for? Sure you did! You and billion other users.

If you can achieve the first three places for a often search term (keyword, key phrase) this can bring huge number of visitors. It is also important that you rank well for “New York”, not “nevyurk”, I suppose that’s pretty obvious. Watch out for competition. If there are 15.000.000 websites competing for the term you are competing, you are in for a hell of a battle. But 1.000.000 is surely achievable. Competition quality is also playing a high role, and how well optimized competition’s website is.

The most important thing you should know is that SEO is not just writing meta keywords for your site. This is a billion dollar industry, that can make a difference between life and death online, so obviously there is more to it than just. I am glad that you are reading about this, because this makes you my friend. When it comes to meta keywords, only Yahoo takes them into minimal consideration, others don’t even do that.

Other most important thing about SEO is that there is so-called onsite optimization, and the offsite optimization. Onsite optimization is site page structure, headings, bolding, thinking how to name your pages, alternate text on images and everything else that you do on your website that is important for SEO.

Do not call your pages “games, games, games, games” because this is called keyword stuffing is a part of the black hat SEO, and could get you banned on Google. Google is smarter than that, also Google’s policy is relevancy, and if you need to say 4 times “games”, than you probably aren’t relevant for that term. However, if other people call your site “games”, than you probably are!

Off page optimization is considered to be far more important than onpage! So everything that is not directly connected with your site (code, images, text, content) has to do with off page. You need to get other sites to link to you. The more quality sites link to you, the better.

Read more about SEO here on duskic.com…

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