So anyway… I am currently reading the Steve Jobs biography, and was amazed with one scene… I am just reading (or to be more precise listening to an mp3) the part where Steve Jobs has left Apple and decided to start his own company dubbed NeXT. He wanted to distinct himself from other right from the start and wanted Paul Rand to create a logo for his company. And now comes the fun part
Paul Rand told Jobs, his price is 100.000,00 for making the logo. Jobs replied asking how many options would he receive for this amount of money. To this, Rand replied, he doesn’t do options. You have a problem, I will fix it, and you will pay. I won’t make any adjustments. You can use the logo or not, but you pay either way. When the logo was created, and presented to Jobs, he just stood up, and hugged Rand he was that impressed. Throughout the book its thoroughly explained how Jobs was not easy to satisfy.
However, Jobs had one remark for the logo. He wanted a different yellow on the letter e. To this Rand responded by smashing his fist on the table screaming he was 50 years in this business, and he knows how to do his job. Jobs agreed.
Addition:
What a coincidence! The Next Web just published an article (few videos included) about Jobs at Next (there’s a little bit about this topic as well). Perfect timing for my reading experience (Steve Jobs biography). Awesome…
http://thenextweb.com/shareables/2011/11/20/watch-steve-jobs-brainstorm-with-the-next-team-in-this-fascinating-video/

