This is one of the most important terms in online marketing. Sometimes a biggest difference between a success and complete failure is a niche marketing. Also if you are a beginner, and just started your career as a marketer you should pick a good niche and do the best you can do. Let me give you an example; a niche marketing of “hosting” is “quality business web hosting“. You know that there are not many people that know SEO, affiliate marketing, (little bit of web design and hosting) and loves perfumes or cigars or golf clubs, or professional quality golf clubs.
A niche marketing is a focused, portion of a market sector that you can take over. Basically you can use this everywhere! For online marketing you can use this when picking keywords or keyphrases on which you wish to target your SEO or when you are creating your adwords campaign. When you are creating you hosting packages, or products in your shop, or what exactly service do you wish to provide.
For big companies those market segments are often too small in order to serve them profitably as they often lack economies of scale. Word of advice, pick a niche that interests you. Because it is hard to write, promote, sell, do anything with a market that doesn’t interest you.
Core deffinition of niche marketing would be: Niche marketing is the process of finding and serving small but potentially profitable market segments and designing custom-made products or services for them.
