Term: SEO
SEO - Search Engine Optimization, my favorite term. Webmaster does SEO in order to achieve better ranking in search engines result page (SERP). Why would anyone want to do that? Well obvious, how often did you search for anything on the internet? Did you go to a search engine, and clicked on the first three results to see if you found what you have been looking for? Sure you did! You and billion other users.
If you can achieve the first three places for a often search term (keyword, key phrase) this can bring huge number of visitors. It is also important that you rank well for “New York”, not “nevyurk”, I suppose that’s pretty obvious. Watch out for competition. If there are 15.000.000 websites competing for the term you are competing, you are in for a hell of a battle. But 1.000.000 is surely achievable. Competition quality is also playing a high role, and how well optimized competition’s website is.
The most important thing you should know is that SEO is not just writing meta keywords for your site. This is a billion dollar industry, that can make a difference between life and death online, so obviously there is more to it than just. I am glad that you are reading about this, because this makes you my friend. When it comes to meta keywords, only Yahoo takes them into minimal consideration, others don’t even do that.
Other most important thing about SEO is that there is so-called onsite optimization, and the offsite optimization. Onsite optimization is site page structure, headings, bolding, thinking how to name your pages, alternate text on images and everything else that you do on your website that is important for SEO.
Do not call your pages “games, games, games, games” because this is called keyword stuffing is a part of the black hat SEO, and could get you banned on Google. Google is smarter than that, also Google’s policy is relevancy, and if you need to say 4 times “games”, than you probably aren’t relevant for that term. However, if other people call your site “games”, than you probably are!
Off page optimization is considered to be far more important than onpage! So everything that is not directly connected with your site (code, images, text, content) has to do with off page. You need to get other sites to link to you. The more quality sites link to you, the better.
Read more about SEO in its own category.