Term: Adwords
The fastest way to explain what Adwords is to tell you that those ads that you see when you search something on Google, well that’s Adwords. It is very important to see the difference between Adwords and Adsense. So we’ll do one at a time. Most of Google profits (if not all) come from that two terms. Billions are involved so pay attention!
Adwords offers pay-per-click PPC advertising, and site-targeted advertising for both text and banner ads. The Adwords program includes local, national, and international distribution. Google’s text advertisements rules are strict. They have to be short, consisting of one title line and two content text lines. Here you can put in good use term niche market. You need to target the right niche market, and the right niche keywords.
If you want to know about Adwords, you need to know about ROI (return on investment), Adsense (another Google service that is directly connected with Adwords), SEO (search engine optimization), SEM (Search engine marketing), SERP (Search engine results page) and other. You have to understand that all this terms evolve around each other.
Adwords is in fact very simple. You know I like examples… You signup, create an ad campaign. Lets say you are in business of selling perfumes, and would like to start online shop with your products. You can choose words, next to which your ads will show. Then when somebody searches “Armani perfume” (which are searched lets say 10 times a day) your ad will show up 200 times a day. The good part is Google charges you only when somebody clicks on your ad.
The cost depends on your campaign budget, number of searches people make, number of words you assign your ads, and number of clicks people make on your add. And most important thing. You know Google is smart, right? Don’t click on your competition ads, don’t click on yours, and don’t write bad ads. Encourage people to click on your ads, and Google will reduce your click cost! Why? Because Google likes relevancy, that’s companies policy. I think I overdid it, I plan to have a special place on this site about Adwords.