Eric Schmidt – CEO of Google
Paul Otellini - CEO of Intel
Sir Howard Stringer – CEO of Sony
Jerry Quindlen - CEO of Logitech (although Wikipedia says Gerald Quindlen)
Charles Ergen - CEO of DISH network
Brian Dunn – CEO of Best buy
Shantanu Narayen - CEO of Adobe

In the picture below you can see an amazing shot where CEO of Google Eric Schmidt explains that the stage is ready, and now it’s the developer’s turn to bring their ideas to the plate.  In the meantime all eyes are on him (check the other CEO’s).

Google TV keynote 2010 - CEO partner panel

Obviously it’s great to see so big companies and their CEO’s in one place! CEO of Sony and Logitech both announced VERY interesting products as fast as this autumn! So this will be a new MOBILE/WEB/TV experience which I look forward to. Google TV, a combination of Android, Chrome and Flash. It looks I need to write this in another post to emphasize the importance.

* if you don’t see the video anymore, please let me know.

In this video, Google developer demonstrates Android cloud-to-device messaging. Google decide to give this technology for free, even some API’s.

* if you don’t see the video anymore, please let me know.

You can also see a demo how Android works with Flash. I just hope it doesn’t impact the stability.

Awesome presentation of Google voice translate. Where you speak in English into the phone, and application translates to french (text and voice). This is really a cool feature that has the ability to change the world.

* if you don’t see the video anymore, please let me know.

Google apps is a market size of about 25 million users and of about 2 million companies some of them in the fortune 500 list. What Google now made possible for other web development companies is to use their apps API-s, and their platform to create new Apps for existing Google Apps users. I believe this is a great move, and I am hoping this to become a big platform for other apps to grow.

So now you can create an app using Google calendar, gtalk, google documents, perhaps soon Google wave and present it to the growing Google apps users, which I believe is a great opportunity.

I just recently noticed that i didn’t have any Microsoft products installed on my Iphone, and probably there are no Microsoft products on Google Android or Google Apps marketplace. Although I do hear some positive feedbacks on Bing as the latest Microsoft bi(n)g thing So I am really curious where is Microsoft focusing it’s strenghts beside the awesome Windows 7.

I wanted to find out more about this change but I couldn’t find anything about this. However I found a text where someone wrote that AT&T removed Google search from Android? I am not sure how this is even possible…

This Video shows Yahoo search inside Android

http://www.neowin.net/news/atampt-removes-google-search-from-android?utm_source=twitterfeed&utm_medium=ping.fm

Here’s more about Bing inside Facebook

http://www.marketingpilgrim.com/2010/02/bing-facebook-expand-search-agreement.html

Also, a very interesting story where Bing used Facebooks platform for brand advertising. If users became a fan of Bing’s Facebook Page by clicking on a sponsored ad on the bottom right of the FarmVille main page, they’d receive 3 Farm Cash (FarmVille’s virtual currency). The effort was apparently successful, as Bing’s page went from slightly more than 100,000 fans on Monday to more than 500,000 as of earlier today. Now at almost 600,000.

http://www.google.com/virgle/index.html

They are going to Mars with a project called Virgle. Combination of Virgin and Google.

Trenutna tumačenja su da je stanje osjetljivo i u počecima te je sklono propadanju. Youtube navodno negira razgovore, dok se Google predstavnika nije moglo pitati za trenutno stanje.

Youtube je poceo sa radom u Veljači 2005 zajedno sa mnogim Internet Video start-upovima
Youtube je trenutno najvruca vrijednost na netu, sto je cini potencijalnom za kupnju, pa čak i za veće svote od vrtoglavih 1,6 miljardi dolara

Špekulacija ili ne, čovjek se smrzne od same pomisli.

http://timesofindia.indiatimes.com/articleshow/2116742.cms

DODATAK
By July, the number of monthly visitors had grown to about 30.5 million, compared with 9.3 million for Google Video and 5.3 million for Yahoo Inc’s Yahoo Video, according to Nielsen/NetRatings.
Znaci Youtube 30.5 mil
Google Video 9.3 mil
Yahoo Video 5.3 mil

http://www.taipeitimes.com/News/front/archives/2006/10/08/2003330832

http://business.bostonherald.com/technologyNews/view.bg?articleid=161224

P.S.
Sad sam saznao da je jedan moj kolega vec pisao o tome, pa sam otkrio novi link, te izmjenio link gore na tehnoblogu.

We, as marketers, spend our professional lives striving to gain as much visibility for our clients and/or products as possible, so it seems silly to think that being No. 1 can actually be dangerous to the health of our businesses – but it’s true, it can be, especially when it comes to paid search engine marketing. But wait…isn’t paid search marketing the new “thing”, the holy grail of Internet Marketing? Not necessarily.

Paid search is a great tool, and when planned, executed, and analyzed properly it can lead to a very high return on your investment. Be warned, to get the most from paid search marketing you need to leave your ego at the door, and get over your I must be #1 complex.

Usability
Success begins at home, as they say. A good way to be sure paid search engine marketing pays off for you is to be sure your own site is clean and easy to navigate. You can spend millions on paid search marketing and never see even the slightest return if your site annoys users with things like flash intros or difficult navigation.

People want the Internet to be fast and easy, and when it isn’t, they get frustrated and look for alternative sites that are. If the sites ranking above you are hard to use, slow to load, or just plain unprofessional, don’t outbid them to rank higher in the search engines. Become obsessive about usability, and all of your marketing that focuses on driving users to the web site will have a greater impact.

Keyword research & follow up
I recently typed in “buy office supplies online” in Overture, only to find that the No. 3 advertiser is paying a max bid of $1.50, while the No. 4 advertiser is paying a max of .56 cents! That is potentially a dollar more per click.

Further, the No. 4 advertiser only sells ink, not pens or staplers, just ink for printers.

Taking the example above, why would I as a marketer in charge of search engine marketing for a printer ink store, pay .56 cents for users typing in “buy office supplies online?”

If someone is savvy enough to type in “buy office supplies,” they are probably savvy enough to also type in “printer ink,” if that is what they actually wanted.

People don’t type things in search engine boxes that they are not looking for!

Don’t make the mistake of realizing a good ROI in paid search marketing for the terms most applicable to your business, and then try to extrapolate that out to terms that are borderline and are not 100% applicable to your business, many marketers make that mistake, and the result is that ROI on pay per click marketing efforts takes a nosedive.

I bet the ROI on terms for printer ink was good, and this marketer may have assumed that they would see a similar result if they targeted other generic terms, this is not the case.

Humility
In search engine marketing, there’s nothing wrong with being second, fifth, or tenth in the results. Remember, the Internet is a research tool for a vast many of users, the less commoditized your product, the more likely your potential audience will dig through numerous options to research multiple companies BEFORE they make a decision.

When is the last time you were looking for a product or service on the Internet and bought it from the first site that came up in a search engine without at last checking a few other sites too? You may buy products like pens and paperclips from the first place you see, but this does not happen in service businesses, or for products with moderate to high price tags.

Check your ego at the door. Being No. 1 in the search engines does not make a product or service the best – it means that organization paid the most to be there, and many Internet users know this. (Be advised: This is not the case with Google, however, where click-through does have an affect on rank).

Don’t take being #1 in a search engine as a life or death thing! If the success of your business hinges on ranking highly in search engines, you need to re-evaluate your marketing plans. Paid search marketing should be only one piece of the pie.

Copyrighting and Testing
Here are two questions:
· When is the last time you swapped copy on a paid search ad?
· Did you track the results?

One of the great things about Internet marketing is it allows the marketer test and switch gears on a dime.

More marketers take advantage of this opportunity.

Think of at least three features of your product or service; use a different product feature once a month for three months, without changing other factors. At the end of the three-month period, take a look at the impact on conversions or other important metrics.

Which feature highlights resonated best with your audience?

Maybe as another test you can create a splash page so that when a user goes from your paid ad to your web site they get a page with a specific message, test your conversion rate with and without a splash page, maybe you could try different copy or layouts of your splash page too.

You may have to devote some months for isolated testing (not testing too many features at one time). I think we all know that paid search is here to stay, so testing for 3-6 months is worth while if what you learn about your audience affects your paid marketing approach for years to come.

Analysis
Finally, many of the pay-per-click search engines are allowing you to get conversion metrics on your keyword buys by just adding some code to your task completion page. It started with Findwhat and now the other major players have followed. This is a free service, for now, on the big pay per click engines, USE IT!

If you are not using the conversion tools from the various PPC search engines, then use your analysis tool to look for trends in user behavior that comes from PPC search engines, are they more likely to convert, or less? What about the abandon rates for those that come in through paid search listings?

Learn your audience segments, you just may find that users coming to your site via paid search have a different set of needs & expectations than users that come through print ads or e-mail.

Setting up a paid search marketing campaign is easy, making sure you are targeting the right terms, at the right costs is the difficult and time consuming part.

Paid search marketing is in a frenzied state! Marketers are paying a lot of money, and not doing the follow-through.

Next time take a look at this checklist below, if anything, it will act as a sounding board for your paid search efforts.

Paid search strategy checklist:
Do you know which specific keywords are most profitable?
Are the words you target exactly what your business offers?
Do you know which paid search engine is the most likely to convert?
Do you know the cost per click at which terms become unprofitable?
Have you tested new ad copy? If yes, have you analyzed changes on conversions and other business metrics?
Do you always pay to bump yourself up to #1 without first looking at the sites above and below you?
Copyright Will Reynolds www.willreynolds.com

You create a website full of content about football. You write about balls, goals, shirts, players, accessories and other football interests, after that you signup for Google Adsense. You choose the type, look, position for your Adsense banner. After Google reviews your site, and if they approve it, your Adsense start to show up. Only relevant ads to your site content show up. Remember what I said, that is company’s policy – relevancy! Therefore, if across the country somebody paid their ads to show up on keyword football t-shirt their ad may appear on your site. If you want your ads to show up on somebody’s Adsense you need to signup for Adwords. Adsense is kind of a marketing platform for Adwords.

All this is Adsense for content. You also have a Adsense for search. You install a Google search bar on you site, and when somebody looks for any keyword, appropriate ads show up. Now where is all the monetizing I was talking about? Again like in Adwords, don’t click on your own ads, Google is smarter than that.

When somebody clicks on any ad on your site (content or search) you receive a percentage of value of that ad. Lets say somebody paid for 5$ if anybody clicks on his ad, and that ad shows up on your site, and somebody clicks on that ad. You receive a percentage, a speculative 30% of the click. So you would get 1.5$ on your account. Now you know where Google’s income is coming from. You must remember that if digg.com gets 250.000$ monthly Google probably gets around 525.000$ just from Digg. In addition, all they make directly on Google.com. So remember that Google wants You to make money.

You can receive it by showing ads eCPM (Effective Cost Per Mille), or by receiving clicks CPC (Cost Per Click) I have explained both of those terms. You can read more about Adsense in its own category.