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Why people fail to renew their domain names on time




  1. Forgetting which email is listed as the owner
  2. Indecisiveness on whether to renew the domain name or not
  3. Ignoring the notification email from the registrar
  4. Missing out (due to the spam box or other reasons) on the registrar notification email
  5. Person that was responsible (and his email) left the company
  6. Domain owner doesn’t control the email listed as the owner
  7. Domain owner forgets completely that he owns the domain (could be he/she registered with a registrar he/she doesn’t usually use)
  8. Owner forgot to renew the domain where his email was on (the email can’t work without the original domain name)
  9. Owner forgets to set up email forwarding from “email on WHOIS” to “email he/she reads”
  10. Domain owner doesn’t have an “auto-renew” option on the domain name
  11. Credit card on file is expired, so the “auto-renew” never takes place

Another great way of decreasing the chances of domain expiration is by registering the domain name for the next ten years. If you are serious about your business $100 shouldn’t pose a great expense, and the risk is reduced significantly in the next 10 years.

Goran Duskic

I am the founder and CEO at WhoAPI. Entrepreneur for more than a decade in the hosting and domain industry. Sold my previous company. 500 Startups and StartLabs alumni.

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