Social media marketing - sto je sad to?
To je nesto novo. Sto bi rekla Wikipedia, to je oblik internet marketinga kojim se postiže brandiranje i marketinško komuniciranje (whatever… nisam ja izmislio te pojmove) na način da se sudjeluje u mnogim Social Media mrežama kao što su MySpace, Facebook, Bebo, YouTube, Dailymotion, Hi5, Gather.com i social web aplikacije kao što su reddit, Digg, Stumbleupon, Flickr, iLike, Wikipedia, Squidoo, Last.fm, Twitter, Eventful, ePinions i mnoge druge. Pa čak i one u virtualnom svijetu kao što su Second Life, ActiveWorlds, Moove i There.com
Dalje kaže kako je Social media marketing vezan uz druge online marketing tehnike kao što su optimizacija za tražilice, marketing na tražilicama, Viral marketing, word of mouth marketing i najnoviji Social media optimizaciju.
Do ovoga je došlo jer najveće povećanje u posjeti imaju upravo ovakva vrsta web stranice. To se odnosi na Ameriku, te ću iduću rečenicu pustit na engleskom jeziku; izvor wikipedia.org
With the advent of social media, consumers have become contributors, contributing to brand messaging as opposed to only passively receiving communication from marketers. “Over the last two years, market share of U.S. visits to the top 20 participatory websites has grown from 3% of all U.S. Internet visits for the week ending June 18, 2005 to over 15.5% for the week ending June 16, 2007; a growth rate of 416%. “. Influencing news coverage through press releases and media relations is far more difficult now with news channels creating and shaping stories hand-in-hand with the general public.