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Doing business





No matter how big your company gets, or how many projects you start or if you look at life in general. It’s always down to the basics. Have you noticed that? Let me throw a curve ball at you. If you think you can run a successful business, why don’t you try running a successful lemonade stand?

If your answer was anything except “I actually did that” or “I would have absolutely no problem in doing that, and here’s how I would do it”, you would be or are in serious trouble as an entrepreneur.

You think I am joking? There is serious money to be made in everything. Look around you. You bought the screen you are looking at now. You bought the mouse you are holding in your hand. You bought the chair you are sitting on. You bought the clothes you are wearing. And all the stuff I mentioned were just ideas at one point in time.

YKK group reported $156 million dollars profit. They are making zippers and other fastening products! So, yes I believe you can make a huge business out of anything.

I also believe you can make a huge business anywhere. Democratic republic of Congo is one of the poorest if not the poorest country on the planet. There you have George Forrest (a born Congolese) who is the country’s biggest private employer, with 15,000 people on his payroll, and is probably the biggest private taxpayer in the country. He has created a foundation that funds schools and health centers, although all of this is, according to his critics, just a distraction because there has been controversy. However, I am sure there are small and medium successful businesses in every corner of the earth (without a spot of controversy), but this is out of the scope of this article.

And I believe you can make a huge business anytime. Honda, the largest motorcycle company in the world, and one of the largest car manufacturers in the world was started in Japan in 1948.Japan in 1948, after 2 nuclear detonations, definitely not the most optimistic place to live and do business (if you think you are feeling depression or recession). It was started by a guy who didn’t have enough money to buy any motor vehicle so he combined scrap metal from old bikes, and mounted a cheap motor on it. He then sold that type of vehicle to all his neighbors, and grew his business from there. The rest is history.

 

There are 2 main key distinctions you have to be aware when you are starting a new business.

1. You are in the business of influencing people and maximizing resources (Tony Robbins)
2. Business has only two functions — marketing and innovation. (Peter Drucker)
3. Bonus key. The first two will only bring you massive problems so it is safe to conclude that if you don’t like problems, stay away from doing business (Goran Duskic)

The entire point of any business is to solve someone else’s problem(s). Entrepreneurs are problem solvers and therefor if people are supposed to turn to you to solve their problems how are you going to do that if you don’t like problems to begin with?

I love problems
Problems are learning opportunities. If you go to a curious state, and you are hungry for knowledge, you will face problems with a smile on your face. I see problems as air/wind that helps me get amazing heights. I just have to spread my wings. Don’t wish a better wind. Make better wings! That’s the whole point of starting a business. Making better wings, setting a better sail, so that you can use the wind that you already have. Some of the biggest companies in the world were started out of nothing during the biggest depressions and recessions.

This is really important because if I can guarantee anything is that if you start a business you will have a host of problems you never faced before, replaced only with an occasional crisis. If you have a huge problem in front of you it just means you don’t have what it takes to go to the next level. See that problem as an opportunity to go to the next level.

You are in the business of influencing people and maximizing resources
It may sound abstract compared to what you are doing, but it’s actually pure basics. If you want to have a successful business, you need to sell stuff, which is influencing people. You have to build, engineer great “stuff”, so you have to be able to influence your team. You also have to have the ability to do that without spending a fortune, which basically means maximizing resources. So for example if someone asks you if you have some fire to light up a barbecue, you wouldn’t reply with a 30 page business plan, asking for $10 million investment in order to bring a gas pipeline to the backyard, and building a massive “lighter”.

Business has only two functions — marketing and innovation
This one is easier to understand, and sort of explains itself so I will just provide 2 quotes from unknown sources. The fastest way to kill a bad product is great marketing. No matter how great the mousetrap is, if no one knows about it, it will not make money.

It was a pleasure doing business with you. Please visit us again.

Goran Duskic

I am the founder and CEO at WhoAPI. Entrepreneur for more than a decade in the hosting and domain industry. Sold my previous company. 500 Startups and StartLabs alumni.

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